Every homeowner wants to make sure they maximize their financial reward when selling their home. But how do you guarantee that you receive the maximum value for your house?

Here are two keys to ensure that you get the highest price possible.

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1. Price it a LITTLE LOW 

This may seem counterintuitive, but let’s look at this concept for a moment. Many homeowners think that pricing their homes a little over market value will leave them with room for negotiation. In actuality, this just dramatically lessens the demand for your house (see chart above).

Instead of trying to ‘win’ the negotiation with one buyer, you should price your home so that demand is maximized. By doing this, you won’t be fighting with a buyer over the price but will instead have multiple buyers fighting with each other over the house.

Realtor.com gives this advice:

“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

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2. Use a Real Estate Professional

You may be thinking you’ll make more money if you don’t have to pay a real estate commission. With this being said, its a known fact that homes sell for more money when handled by a real estate professional.

A study done by Collateral Analytics, reveals that FSBOs don’t actually save any money, and in some cases may be costing themselves more, by not listing with an agent.

In the study, they analyzed home sales in a variety of markets in 2016 and the first half of 2017. The data showed that:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.”

The results of the study showed that the differential in selling prices for FSBOs when compared to MLS sales of similar properties is about 5.5%. Sales in 2017 suggest the average price was near 6% lower for FSBO sales of similar properties.

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Bottom Line

Price your house at or slightly below the current market value and hire a professional. This will guarantee that you maximize the price you get for your house. The experts at Blake Cory Home Selling Team offer several different commission options to choose from. We take the worry out of selling your home while offering every opportunity to save money. No other agent offers this program!

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